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2014 Double Eleven Shopping Carnival

  • Author:Jack Zou
  • Source:www.diecastingpartsupplier.com
  • Release on:2014-11-11
"Double Eleven" means that each year on November 11, due to the special date, so also known
as singles day. Since 2009, a year on November 11, represented by day cats, jingdong large
e-commerce sites typically use this day to do some massive discount promotions, in order to
improve sales quota. Become China's biggest Internet business activities, the importance of
singles day because the connection to the shopping festival and more attention by people.

Alibaba group holdings LTD., on November 1, 2011 to put forward the "double a" national
trademark office trademark registration, December 28, 2012, obtain the right to the
exclusive use of a trademark, in late October, 2014, issued a circular, ali said ali group
has made a "double" registered trademark (registration number: 10136470101642), authorized
by the alibaba group, the day the cat "double a" trademark exclusive right, shall be
protected by law, and anyone else to use behavior is trademark infringement.

On October 31, 2014, the state administration for industry and commerce interviewed the
alibaba, jingdong mall, shop, Su Ningyi buy 1, 10 appliance merchant companies such as
amazon, requirements to prevent fiction with the method of the price increase first after
discount promotions, to ensure that no reason to return "7" and other laws and regulations
earnestly implemented.