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Do you know what does double eleven means in China?

  • Author:Rachel
  • Source:www.xy-global.com
  • Release on:2017-11-05
Double eleven shopping carnival means November 11 every year online marketing day from Taobao Mall, November 11, 2009 held promotional activities, was involved in the number of merchants and promotion efforts are limited, but the turnover far more than expected Effect, so November 11 as Tianmao held a large-scale promotional activities fixed date. Double 11 has become an annual event of China's e-commerce industry, and gradually affect the international e-commerce industry.
On November 11, 2014, Alibaba made a total transaction volume of 57.1 billion yuan a day. On November 11, 2015, Tianmao doubled its total turnover of 91.217 billion yuan. At 24:00 on November 11, 2016, Tianmao doubled its trading volume to 120.7 billion full-day.