Apple's New iPhone SE will return to the small size of the Chinese mainland debut
July
www.diecastingpartsupplier.com
2016-04-07 13:55:07
Apple Inc. on Monday unveiled a new smartphone and a new tablet both having smaller screens in its efforts to retool its product lineup of iPhones and iPads.
At an event held at its headquarters in Cupertino, California, the Silicon Valley technology company also announced a series of upgrades to its hardware products, including Apple TV and Apple Watch, and software services, such as iOS.
The new phone, named iPhone SE, has a 4-inch screen, same as the iPhone 5 series initially released in 2012 and smaller than the iPhone 6 series rolled out about a year ago. iPhone 6 and 6s have 4.7-inch screens, and iPhone 6 Plus and 6s Plus have 5.5-inch screens.
The 4-inch iPhone SE has the same processing and graphics performance of the larger iPhone 6s, the firm said, and can capture 4K video.
Greg Joswiak, head of iPhone marketing, explained that Apple has witnessed that its 4-inch devices still have a huge market, and therefore has packed into iPhone SE functionalities as powerful as those in iPhone 6s.
With a starting price of $399, the new iPhone is the "most affordable" handset Apple has ever released, Apple said.
The new iPad Pro will have a 9.7 inch screen - the same size as the original iPad. It would be available in three different storage sizes with an extra large 256GB version for the first time.
The Chinese mainland is among the initial batch of 12 markets where the new iPhone SE and iPad Pro will be released on March 31.